In case you missed Emily’s post yesterday with all of the details of the Shopbop Sale, check it out here. I am here today to chat with you about sale strategy. I take these sales very seriously and there are 3 every year that I always wait for. This Shopbop one, the Sephora VIB sale and the Nordstrom Anniversary Sale. I know when they are coming and I usually prepare for them ahead of time. Keep reading, because I’m sharing ALL my secrets about how to navigate sales.
Ashley’s Shopbop Sale Strategy:
Splurge on Designer Items
When Shopbop did this in the fall, I purchased something I have been wanting for a REALLY long time. The Alexander Wang Kori booties — they’re a bit of a splurge, but at 25% off, it was a total steal. They will last you literally FOREVER because they are such high quality and I wear them all the time. They also have a ton of vintage Chanel, Louis Vuitton and high end designer pieces as a part of the sale. Emily mentioned this is when she always buys a pair of Stuart Weitzmans!
Stock Up on Staples
I’ve been wanting another pair of Ray Bans for a while. I need jean shorts. Our favorite Spanx leggings are also a part of the sale! This is also a perfect time to buy your swimsuits for this season.
Buy Gifts Ahead of Time
I always take advantage of sales to pick up a few little things I know I can use as gifts later on. Shopbop actually has an amazing home and gift section and if you are attending a housewarming party or need a last minute hostess gift, I love to have a few things to keep on hand. Mother’s Day is coming up in just a few short months!
All the Activewear
I go through workout shoes every few months. When you train like me, you don’t get much mileage (no pun intended) out of your workout shoes. Because I have to buy them so often, I always try and get them at a discounted price. I always wear these APL’s when I’m lifting or doing double floor at Barry’s. Plus, they’re cute enough to wear with jeans. If you’re looking for some extra motivation to get to the gym, a new outfit always helps me too — might as well get it on sale!
Buy the Bag
It’s not hard to convince me to pull the trigger on a new bag purchase. But I know I’m a minority in that regard. If you’ve been on the fence on splurging on a designer bag, now is definitely the time. Shopbop carries the infamous Cult Gaia ark bag, as long as some of my favorite handbag designers like: Furla, Clare V, Marc Jacobs and Rebecca Minkoff.
