I talk about body positivity a lot. But today, I’m going to keep it real with you. Sometimes it really just sucks to be “average.” I’m no waif, but I’m not plus sized. I’m strong AF, but I’m not fit. I’m not thin, I’m not fat… I don’t know what I am. But I really hate that I feel like I have to give myself a label.
Shop This Post:
Bikini: Swimsuits for All
Dress: Swimsuits for All
Sunnies: Ray Ban
Hat: Eclectic Array (more on them soon!)
Becoming so involved in a world where I’m forced to “define my niche” every day has been eye opening. This was something Emily and I struggled with at the very beginning. Who is our audience? What is our message? What are we selling? We were told our niche was too broad, too narrow, too confusing. But from day one, we have always loved how many different women we get to reach. We get moms, wives, single girls, fitness girls, beauty obsessed — you name it, we cover it. Why would we want to cut down on that? The kindest most heartfelt messages we receive come from my body positive posts or Emily’s motherhood posts. So many women in the world feel the same way I do, yet they seem to remain unrepresented in the influencer marketing world.
I was recently asked to recommend other influencers that talk about body positivity to a brand. Besides Sarah (Sassy Red Lipstick), I literally could only come up with TWO influencers who address these issues. That is SO sad to me. Now, I could name plenty of average sized bloggers who photoshop themselves into a size two — but those are not the types of people I wanted to suggest. In case you are new and didn’t catch my rant about the negative impacts of Facetune and Photoshop check it out >>> here. I love rereading that post because I still mean every single word.
My whole life I have felt like I was “in between,” which is a lot harder than it sounds. Because of my body type, dresses with zippers don’t often fit me. I reached out to one particular brand for the Reward Style conference and even their largest size wouldn’t even go on my body. I cried of course, but this is something I have dealt with for SO long. I literally only have maybe two friends that I can share clothes with.
This is why I was so excited to discover the brand, Swimsuits for All. Their sizes range from 4-34. Finally, a brand that includes just about everyone. The particular pieces I’m wearing were designed in a collaboration with Gabi Fresh. Someone I have looked up to for a very long time. And they did not disappoint. I didn’t feel ugly or insecure when I put them on. In fact, I felt anything but average.
Makeup by: Pretty Girl Makeup
